Step 1: Figure out your "why" --> crunch the numbers to meet the goal --> validate
Niklas' goal was "$1000/month in passive income" and to meet it, he decided to pursue affiliate marketing.He would sell books and make a commission for each one he sold.
Validating which books to promote/sell is tricky. To choose the best books to sell, he used two methods:
Method 1) Using a tool called NerdyData, he could see a list of other affiliate marketers promoting his product. He would then look for the affiliate marketers who pay to promote (e.g. banner ads) the affiliate product. By searching for the banner's web archives, he could see how long the banner ads were up. If the banner ads are up for a few months, it must be selling enough to justify the banner ad costs.
For example, Mike Vardy had this banner ad for the same affiliate product up for several months:
[IMGUR LINK - competitor banner ad validation]
Method 2) Told his friends about the product, and for the friends who were interested, he'd send them the affiliate link. He made 3 sales by doing this, which was enough to validate.
Once it was validated, he now spent the time to build a website and drive traffic to it.
Step 2: Build a content log and streamline SEO, email collection and your promotion process.
To sell his affiliate book products, Niklas created a site that would provide short book summaries and reviews. There were four parts to it:Part 1: Content Creation
Niklas wanted to publish content everyday to promote his affiliate books. To do so, he'd limit each article to <1000 words by following a framework:[IMGUR LINK - content framework]
Part 2: SEO
Since he was creating a piece of content each day (30/month), he started to rank for certain keywords by using Google's Keyword Planner. He would then add targeted keywords into his content headlines.[IMGUR LINK - keyword research]
He would then make sure the keyword were in the meta descriptions, url slug, and inside the body of the content.
[IMGUR LINK - keyword input strategy]
Part 3: Email Collection
Niklas was now creating a bunch of content, and several of the content pieces started to rank in the first page of google on popular keywords. He was starting to see quite a bit of traffic going to the website.He would make the most of the website visitors by collecting emails using SumoMe. and connecting it to an automate it using Awebber
[IMGUR LINK - email collection]
Part 4: Promotion
Every day, Niklas would spend ~1.5 hours writing the content piece, and another 90 minutes promoting it.He would distribute his content on:
- Stumbleupon
- HackerNews
- SlackGroups
- Email Outreach
- Answering Quora Questions
Step 3: Publish every day until you hit your goal.
Create content every single day. By doing so, eventually you'll have several articles that start to rank high in google. Create a content creation structure so you publish at the same time everyday.[IMGUR LINK - content calendar]
And that's how Niklas eventually achieved his first 1000 email subscribers and $736.
If this summary didn't cut it: Here's a 7000+ word guide of Niklas' exact blueprint to grow an online business from scratch.
In it, it'll go into greater in each step along the way with tons of pictures, and tutorial GIFs so you'll know exactly how he did it. He also includes all the spreadsheets and tools so you can do the same thing.
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