Out off all the books you've read prior to launching your business, what advice did you take out of your reading that proved useful in application?

• What book or books did you read?

• What did you take out of them and put into application?

• How did that turn out for you? Was it for the best or for the worst?

• What types of books (theory, case studies, entrepreneur-biographies, industry material, technical books, marketing books, etc.) would you go back and read yourself? Why?

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