Sunday, 17 April 2016

What "hacks" result in Product A selling 5x more than Product B of different brands, though seemingly same quality?

 

I'm a huge fan of short sleeve shirts with prints, usually paying $15-$30. I discovered a new shirt today, costing a premium of $85 (RIVIERA SHORT SLEEVE SHIRT by Bonobos)...any suggested hacks to mimic their bold pricing positioning to become a premium brand vs. a mid-range brand?



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