Advice on a small retailer

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Hi,

I began working with the owner of a fragrance company and the founder of a new candle supply company a few months back. He approached me asking for help with "online advertising" since then we have created a Google Adwords account and have been running paid search and display campaigns with a small budget. Our audience is mainly middle aged individuals who make candles from home but he also does a fair amount of wholesale business to restaurants and boutiques (selling 4 or 5 pallets of jars or containers at a time). I was wondering other ways we could expand our marketing presence. I suggested creating a newsletter and reaching out to our email list that isn't being utilized. Maybe create some fun content to push via social media? If you guys have any insight or advice (or further questions for that matter) please let me know. I would love to chat about our current standing and ways to improve it.

Thanks!

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