Anyone in the liquidation business?

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Hello everyone! I recently got an internship at a brand new startup liquidation business. The owner needed a website and other technical support so that is what I've done so far. I'm just wondering if anyone else is familiar with this type of business? The owner does a great job moving inventory and is very successful in his recent start. However, it's hard for me to wrap my mind around selling junk!

*Yes, I posted this in smallbusiness as well, but we didn't get any discussion going there

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