Brian Balfour (VP Growth @ HubSpot) has a 40-part series titled: "Building A Repeatable, Sustainable, Explosive Growth Machine". They're available on his personal blog.

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This is me just sharing with you one of the rare newsletters/blogs that I subscribe to, Brian Balfour's personal blog.

He's the VP of Growth of HubSpot, and many of his articles become "recommended reading" for incubator/accelerator programs like 500Startups.

Rather than reading about "marketing hacks" or "tactics", you'll learn about the fundamentals behind sustainable businesses. Specifically, how to build a systematic framework for your business.

For example, many of us fall into the trap of following "vanity metrics". Here's 3 different charts from the same data set:

[IMGUR LINK - 3 graphs example]

Only the graph on the right paints the real picture, that the growth has completely flattened.

Why? Because despite total registered users and new registered users going up, the growth is not sustainable. Users aren’t staying active.

If you like this type of content and want more, I highly recommend you check out his 40-part series on Building A Repeatable, Sustainable, Explosive Growth Machine.

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