Saturday, 21 May 2016

Has a brewery failed in the recent craft beer boom?

 

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This might be a bit of a naive way of thinking but here goes:

I've lived in Birmingham, Alabama, Charlotte, NC, and Columbus, Ohio. In those cities, like many across the US, I've seen the craft beer scene explode. I've seen breweries pop up like crazy and perform extremely well. Some breweries have done better than others but all seem to have struck some degree of success. I have yet to see a brewery close it's doors due to lack of sales.

Do you think it's correct to say a brewery can be successful if it just hits some minimum threshold of having a good location, selling half decent beer, and providing a half decent atmosphere? When it comes to breweries right now there's a lot of competition but has the competition met the demand yet? It doesn't seem that a unique selling proposition is required for success.

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