How to get small businesses to partner with you?

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We are about to run a pilot program in our state for our business. It offers certain promotional benefits for businesses at absolutely 0 cost and commitment for them for the first 3 months. Once they see how it will benefit their bottom line, they have the opportunity to commit.

So no BS it really does make sense for them to partner, but my question is how does one go about getting businesses to partner with you? Do you go their physically or send a letter?

How do I preface this? Any advice would be greatly appreciated!

Thanks!

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