Friday, 13 May 2016

I liked that guys maid service idea, so here's how I'm making one for grass cutting

 

First of all, I just want to say that meditating has helped be a lot in keeping me on track. I highly recommend the free ebook The ultimate guide to meditation to learn how to do meditation. Now, I get it... Grass cutting companies are everywhere, but after seeing these outdated brands, bad websites, and poorly used social media pages I figured I could do better.

We went out and found someone that has 3 new mowers and 3 employees willing to cut grass for $35 at up to 3 acres per lawn. They can do 20 lawns per day. They just don't know how to get customers. So that's where I come in.
  • We meditate daily to keep our self in control using this free book 
  • We create a USP. Book online in less than 60 seconds
  • We get insurance and subcontracting agreements
  • Build a website - Here
  • Create a flyer for contractors to drop off in neighborhoods - Here
  • Create a Facebook page - Invite all your friends to like it
  • Create a Facebook ad - Here
  • Create Google Business account (Pending address verification)
  • Set up Google Adwords Express for affordable search marketing
  • Create a simple referral rewards system for customers
Total Cost so far = $200 and about 10 hours of my time doing artwork and web development
Competitors charge around $60 per lawn for the same services, I'm going to assume I can charge more than that by having more visibility and ease of use. Service starts at $75. If I'm paying him $35 per lawn that leaves me with $40.

I want to keep my cost per acquisition below $15.
I own a much larger company so this is kind of a thing I'm doing for fun. Kind of like a micro business. We may do the same thing for snow plowing depending on how this works out.
Launches hard on Monday - I'll do an update for you guys later if you're interested.
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