New online business no social media presence. Where should I spend marketing budget.

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I just started a business selling photography on canvases online. I am still working on the website but it is live. http://ift.tt/27Mb5Yd (Feel free to give me feedback) Since I just started I have no social media presence. My question is: Should I spend money on building up followers or sending people to my website? On Facebook I can pay to promote my page and also promote an ad for my website. I was also going to use Google AdWords. I was thinking of spending around $200-300. Is that too much too early?

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