Sole Proprietors, how do you deal with missed calls when you are working?

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I'm running an appointment based computer repair business and I also currently work part time while trying to ramp up business with the aim of working for myself full time.

Since I'm not selling product, I rely on email & phone calls from potential customers, however I can't answer the phone when at the other job, and if I'm at an appointment I feel it's rude to answer the phone on someone else's time.

Quite often people don't leave voice-mails, so I'm wondering what you guys do in this situation? I know virtual assistants are an option so would love to hear from people who have had experience with them.

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