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I started a granola company based on producing the lowest sugar granola on the market, while also being extremely nutrient dense, and having high quality ingredients (nuts, fruits, less fillers etc). The end products have ended up being relatively unique and on-the-go friendly. Single serving packages I call "granola shots".
The company is still young, and at this point, it's basically just me. After having some experience doing a small scale version at farmers market last year, I decided I wanted to focus more online, and pushed for becoming an Amazon seller.
I'm about 5 months in, and have finalized all my packaging/recipes/boxes in the past month. Since then I've been selling mostly on Amazon. I''ve also been picked up by a small local distributor, although that's still relatively slow going. There's a lot of pressure to keep our second paleo flavor done (1-2 weeks off from market), and he's been largely waiting on that.
All in all, things are going pretty well. I've slowly climbed as a completely unknown company on Amazon to selling a few 12-pack boxes a day on Amazon within the first month, and I haven't had too huge snags/issues just yet. But between producing it all, handling the entire business side, building up a backend, developing products, trying to move product locally, shipping, getting into marketing, and learning everything I can - I'm completely 100% overwhelmed.
I feel like my company is still small, and could still grow a ton with just me, but at the same time, I also feel like I may be shooting myself in the foot. It seems to be just too much for one person to do it all well, especially if I want to grow faster. I've been thinking about trying to find a partner (not for money), because it could potentially have large benefits. Removing stress, adding value in things I'm not particularly good at (marketing/talking my product up/retail store expansion), and so on.
I don't really know anyone whose not busy with their own things. Is pursuing this a very bad idea? I'm also having some morale issues, as it will be a few more months before I know if people really even like my product, and if it stands a chance long term. I've wondered if a directly involved partner would help relieve some of this stress as well, because it's someone to at least bounce things off.
Always appreciate feedback, and thanks for reading.
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