Home healthcare medical sales using Shopify and Amazon fulfillment: Can this work?

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I'm looking to explore online retail again. Early on in my career in medical sales I completely flopped on the development in a website for our company. With a couple more years of reflection, a couple more years more experience, and after working as a project manager for my own personal website I have a more refined idea on how to implement this again. I have successfully sold on Amazon for a while but once my direct to wholesale customers picked up it was more profitable to focus all my energy on them.

To give you a little background on our company, we mainly work with vendors overseas to bring in product to be sold in the US. Due to price discrimination, product sold overseas is generally a much lower price than the same exact product sold in the US. We sell mainly disposable home healthcare medical products such as traechostomy, ostomy, woundcare, diabetic, and urology supplies. We don't really sell things like DMEs like walkers or wheelchairs.

But now I'm looking into expanding my customer base again now that my wholesale customers are established. The plan is to use the following services to make running my own online store easier and low maintenance so I can also have enough time for my established customers.

• Taxjar- To keep track of sales tax and use their auto payment services to make

• Amazon fulfillment services- To prevent burdening our warehouse with small orders since we usually deal with pallet loads. Our warehouse workforce is structured to handle a small amount of large orders and not a large amount of small orders.

• Shopify- An out of the box solution for a website. I've used it before for other projects and they have an app that syncs with Amazon fulfillment to keep track of inventory and to autofill orders. Also this means that I can take advantage of Amazon's amazing shipping options.

Here's how I imagine it working. I bring in product from my vendors, have large shipments prepped by my warehouse to be sent into Amazon to become our warehouse for small orders, customers purchase off my Shopify website, Shopify automatically sends the order to Amazon to be filled.

Some issues I can foresee facing:

• I would need my own customer service since it would be my own website

• I may need to hire someone to manage the day to day tasks with the website so I can focus on purchasing and my wholesale customers.

• I would also need to work on advertising and bringing in customers since there are established webstores already out there

• I'd need to look into potentially accepting insurance, although there are a lot of people out there who seem to buy this product off insurance being able to accept insurance will increase my customer base

This is of course a rough idea and I'd have to do more detailed research to figure out how to implement all of this correctly. But on the general concept, what kind of insight could all of you give me for something like this?

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