Wednesday, 8 June 2016

We should all understand why Kold failed.

 

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This is a great example of a good (smart?) company that pinned a lot of hope and promise on a new product. It failed and they pulled the plug.

There's a great article on it today in the WSJ, but it lacked detail as to why it failed. So I went and read some reviews on Amazon and the first review nails it.

It's interesting the dynamics related to a product as such to that of the much more successful coffee machines that they make, which have all been a huge hit.

I now have to wonder, what would make something like this, successful? Should they try again? Can it be done at the right price point?

Thoughts?

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