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A lot of people in the online space are trying to build relationships with other entrepreneurs. They want to add value and grow their customer base.
Guest posting is hands down one of the best ways to do it.
And yet, most people screw it up.
The key is to provide value to the blogger you're reaching out to and follow a specific set of strategies. I ran across this 7,000+ word beast of an article on the topic. It's hands down one of the best I've seen on guest posting.
I thought it would be a great fit for the r/entrepreneur community. He gets into the tactics and specific strategies. Exactly what people need to know to get started.
The Bullet Proof Way To Land A Guest Post Blogging Opportunity
It sounds simple right? You need to get the blogger to open your email, read it, and...say yes.
The Innocent Mistake That Ensures Your Email Stays Unopened
Avoid the mistakes that everyone makes. Pay attention to the your subject line and the from field.
Subject: Here's Exactly How To Write Subject Lines That Get Your Emails Opened.
Try one of these approaches:
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Use the content title as your subject line
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Add a statistic near and dear to their heart
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Avoid 'marketing speak'
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Include words like 'exclusive' and 'raw data' if your guest post offers them
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Remind them of how they know you
Take a moment right now and write 2 subjects lines that you think would be compelling.
From: How To Become The Cool Kid Popular Bloggers Can’t Wait To Hear From.
Don't forget that bloggers (as the leaders of the free world) are extremely busy people. "Therefore, you need to cut through a crowded inbox by making your name recognizable."
"Indeed, when you are guest blogging your relationship with the editor/blogger is just as important as the quality of your writing."
“I Don’t Want To Invest In Long-Term Relationships. I Just Want My Guest Post Up Now.”
This advice is everywhere. And I'm sure like you, it pisses me off.
Primarily because no one showed me how to make those long-term relationships.
"What if you could get the guest post now and play the long game of relationship at the same time, with all its hidden benefits?"
There's a two step approach to follow.
First, give them something of such significant value that they say "Wow! That's amazing."
Second, deliver your pitch.
7 Strategies To Go From Cold Pitching To Getting ‘Invited’ To Guest Post
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Strategy 1: Create A Lead Magnet For Their Blog Post - Create a cheat sheet or 1 page summary of the post.
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Strategy #2: Prove Them Right - Share with them research that confirms an argument they made is a post or piece
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Strategy #3: Become Their Poster Child - Execute the strategies they recommend and then share the results with them.
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Strategy #4: Become A Star Student - Showcase the quality of their work by winning a community challenge and over delivering on one of their modules.
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Strategy #5: Come Up With Ideas For Them - Email them 10 ideas for a blog post.
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Strategy #6: Point Out Broken Links - If you find broken link suggest new links that the content could be pointed to.
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Strategy #7: Help Them Out Like A Friend Would - Opt into their email lsit and keep your ears open for opportunities to help them out.
These are all awesome strategies that anyone can follow to be better than 99% of the people trying to guest post.
Would love to hear about your effective strategies in the comments!
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