[How To] A fun little marketing idea I throw into my outgoing orders.

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Here's a cool little marketing item for those of you that sell physical products:

Here's what you'll need:

Photo paper or card stock

Lottery style scratcher sticker

Printer

Scissors

1. Design a little square scratcher design. You can fit several on one piece of paper, so make each one have a different "win." I use 10%, 25%, 50%, and free shipping.

http://ift.tt/1TVgZfF

Make sure that the scratched part is small enough to fit within the 1" circle.

2. Print them on thick paper. You don't want to use regular printer paper because it won't feel as legit, and it gets harder to scratch.

http://ift.tt/1TwwD77

3. Grab your scratcher stickers.

http://ift.tt/1TVgWAv

4. Cut your individual coupons out. Once you do this, you can peel off the sticker and apply it to the center like so:

http://ift.tt/1TwwKj5

http://ift.tt/1TVhG8O

5. Do a test scratch to see how they work! These are really awesome and they seem to work well as we get a lot of re-orders using the codes.

http://ift.tt/1Twwnor

Tips

Vary your discount codes based on your products so you can track which groups of people use them most.

Don't put any scratchers that are "losers." People love the feeling of winning and it's worth the 10% or whatever to give them the happiness so they order again.

Let me know what you think!

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