I wanted to make an affiliate site and convert it to a dropshipping business. It hasn't quite worked out. What are your thoughts on the site?

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So I had an idea for product validation:

• Build a site that markets a single product that performs really well on Amazon (a silicone baking mat)
• Buy $20 in Facebook ads and target people who like to bake
• Try and get them to convert and buy the thing on Amazon
• If all the above is successful, cut off all the links to Amazon and instead do dropshipping for the same mat, but sold directly through me (through Shopify or Stripe or whatever).

That, in a nutshell, was my plan. I wanted to validated the idea by spending $20 in Facebook ads and trying to get at least 1 or 2 purchases. Here's the stats on the site:

• FB ad cost: $20
• Impressions: 1,805
• Clicks: 17 (0.93%)
• 0 conversions on the site
• Here is an image of the ad
• Here is the site

Quick note about the site: in the green sections, I had big fancy hero image backgrounds that looked pretty nice, but I stripped them out because it made the page stutter when scrolling; I wanted to go with a more performant site rather than something flashy.

What do you think my issue is? The ad creative? The site? Should I increase my ad buy and see if I get some conversions? The whole marketing thing is 100% new to me, so any feedback is welcome.

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