How Ample Foods raised 300% of their Indiegogo goal in a short period of time.

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Here is the full article: How to raise $135K in 2 weeks online with Connor Young!

I think the most interesting part are his thoughts on price point. Anyone have any good strategies when determining how much $ they need vs. how much they are likely to hit in a short amount of time?

This guys says your goal needs to get fully funded within the first 3 days. If you don’t, you failed. You need that mindset.

He also provides an interesting case study:

"I have a friend who had a project on Indiegogo, set the goal for $50K (what he needed), raised $38K and FAILED. He thought to himself, “maybe I set my goal too high?” So, he relaunched on another platform with everything the same, BUT he lowered the goal to $15,000. Through that campaign, he raised $576K.

The reality is, people don’t care about you until they are confident you are doing what you say you will do. People want to bet on winners.

They will back you before you are funded but people don’t care about hypothesis. Your goal needs to get fully funded within first 3 days. If you don’t, you failed. You need that mindset.

At the same time, don’t lower it to unreasonable point. For us, how much money did we need?

We needed $100K. But we set it up for $50K. The fact that we hit $50K in 30 hours, that propelled us. Now we are at $150K, beyond what we need to be."

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