How do YOU balance reinvesting profits with paying yourself?

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Business is booming but I feel like I've been reinvesting all my profits into more inventory and improving my store. I'm afraid I'll put all my money into growing this business and eventually something will happen and it will fail. On the other hand, if I don't keep growing it, it could become stale and plateau. To be honest I'm not sure what the end game is here but I'm interested to hear what approach you guys and gals take to this dilemma.

(I own a golf store in Canada if that helps)

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