Saturday, 11 June 2016

What have you used, as far as email marketing goes, to get more product reviews for your company? As far as template designs, the wording of your sentences, what colors you have used in your email, etc.

 

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So ive been designing and testing email marketing for our company for a very long time and i figured id share a little of what i learned and also see if there are better results out there from people like you.

  1. Designing an email isn't hard. Its time consuming. Ive wasted hours upon hours designing emails to fit certain products, certain niches anything you can think of. But at the end of the day nothing seems to beat the typical written email for your best ROI.

It seems that the older crowd prefers all text in their emails. Anything from say 35 and older.

A simple logo up top. A bolded header of whats going on and a couple sentences explaining what is you want from them or are telling them with a link or two thrown in there in dark blue bold.

  1. If your market is the younger generation, go with visuality instead of written content. The new generation is different. They want everything "NOW" so i based our emails on that exact concept. "NOW".

Be minimilistic, use nice pictures, no more than 2 or 3 fonts, and no more than a sentence or two....but thats it. The best A/B testing method i did was sending about 2000 separate emails. 1000 all written and 1000 with that "NOW" theory of concept.

The click through rate was as expected. The visual aspect beat the all text content by over 50%.

  1. The typical receiver wants a lot of great info/content if you're gong to take up their time. Again depending on the age, i find that people 35 and under live getting A LOT of content but hate reading and spending their time on more than a sentence. So keep your content informative and up to par.

Anyone older than that seems okay with whatever you send and seem more generous to leave reviews, be a return costumer, and dont mind reading a bit more.

  1. Make sure you spend some time on your emails. Dont be spending 5 minutes on something if you dont know that it works perfectly. Theres countless businesses out here doing this. When they send out emails they don't think about what they're doing and don't know how important emails can really be or help for their company.

Perfect it. Use it. And implement it.

I dont have much time to write right now but I'll be coming back to this when i can amd update which is why it seems a little rushed. Ive also received a lot of DM's from people replying to my AMAZON consultation which i will get back to when i also have time. Sorry reddit im taking so long, been suuuper busy.

Feel free to share what you do to better your email marketing and help out your fellow entrepreneurs!

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